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 * DOMAIN NAMES **

Definition: web address that no one else can use unless the user no longer wishes to pay for those rights Component One- domain name which has to be purchased Top Level Domain- groups/categories Country Code
 * Three Components: **
 * Component One Examples || Component Two: Extension Examples || Country Code Examples ||
 * nike || .k12 (U.S. schools) || .au (Australia) ||
 * cnn || .com (commercial) || .ca (Canada) ||
 * endangeredspecies || .edu (higher education) || .ch (Switzerland) ||
 * nfl || .ac ( academic institution usually outside of U. S.) || .cn (China) ||
 * nasa || .mil (U.S. military) || .de (Germany) ||
 * travel || .org (organization) Anyone can purchase this extension || .es (Spain) ||
 * mnh.si || .gov (government) || .et (Ethiopia) ||
 * || .net (network) || .fr (france) ||
 * || .sch (school) || .gr (Greece) ||
 * || .biz (business-not commonly used) || .ie (Ireland) ||
 * ||  || .in (India) ||
 * ||  || .iq (Iraq) ||
 * ||  || .il (Israel) ||
 * ||  || .it (Italy) ||
 * ||  || .jp (Japan) ||
 * ||  || .mx (Mexico) ||
 * ||  || .nz (New Zealand) ||
 * ||  || .uk (United Kingdom) ||
 * ||  || .us (United States) ||
 * ||  || .za (South Africa) ||

Examples: cnn.com tricreek.k12.in.us kiwirecovery.org.nz  Example with subdomain (extension that has a dot separating it from other components  support.microsoft.com

**ACTIVITY**

Create a domain name. Check for availability at: [] or []
 * Domain Name **

~**URLs** Uniform Resource Locator- usually begins with www (World Wide Web) ~**Web Browser** lets you look/browse for information. Internet Explorer, Safari, Firefox, Netscape ~**Home Page** is the first page you arrive when you time in a domain name. Think of it like the front cover of a book or magazine. ~**Links** allows you to navigate through various sources of information. They can also connect you to incorrect or inappropriate information/material. Links are usually underlined and highlighted.

Typing in a URL can take you to another address. Many companies have different addresses that lead to the same site. Key in: [|www.harrypotter.com]. See where it redirects you to. It is forwarded to another site.
 * ACTIVITIES: **

Key in [|http://www.thebritishmuseum.ac.uk] Move your cursor over the words to find the links. Your cursor changes to a hand to tell you that it is a link to another location.


 * INTERNET GRAMMAR **

Truncating a URL Truncating Web addresses helps to validate the information. Click at the end of the Web address and delete all the characters up to the previous left slash. Every time that you delete information up to the slash, you move closer to the domain name.

ACTIVITY Truncate this URL. Start with the top address and remove one level at a time: http://www .sandiegozoo.org/teachers/classroom_activities.html // http://www // .sandiegozoo.org/teachers/ // http://www // .sandiegozoo.org What did you notice when you truncated the web address? Is this a fictitious site? Why or Why Not?

Truncate this URL. Start with the top address and remove one level at a time: http://bigredhair.com/robots/index.html. What did you notice when you truncated the web address? Is this a fictitious site? Why or Why Not?

Truncate this URL. Start with the top address and remove one level at a time: [] The Pacific Northwest Tree Octopus [] Bureau of Sasquatch Affairs What did you notice when you truncated the web address? Is this a fictitious site? Why or Why Not? // (Both sites fictitious but share same domain name which means they were published by the same person or company. As you continue to truncate the URLs, you will end up at the same home page) //


 * WEB LITERACY **

SEARCH ENGINES [|NoodleTools] – Directs students to the right place-choosing the search engine for what your need is

[|NoodleQuest] – Interactive version of NoodleTools

[|Tek Mom] – Assortment of search tools and databases

[|Ivy’s Search Engine Resources] –Assortment of search tools

[|Google Scholar] – Higher level student researchers with material from scholarly resources

You should do your research in different search engines because you will not always get the same results.

PURCHASING KEYWORDS Keyword terms are for sale by search marketing companies. This means that the site that is listed at the top of the page is not necessarily the best site to search for information. It means that the site paid the most for that keyword. Companies purchase search keywords to create more business and to get their site to the top of search result lists. These companies feel that if they are at the top, the searcher is more likely to come to their site. It costs them at first, but the pay-off is in the end when people buy from their sites. To determine which sites have bid on keywords, look for "sponsored search" at the top of the page after you search. EXAMPLE: keyword: "elvis" sold for 30 cents keyword: "breast cancer" sold for $3

ACTIVITY Go to yahoo.com. Key in the search terms below. Which term has the most sponsored results? a) basketball b) pizza c) Hershey’s candy

????ACTIVITY Go to www.keywordspy.com and record the bid price for the following words: